Personalized Marketing
Targeted offers, rewards and coupons delivered via preferred channel at the right time - based on future value of consumers. Automate consumer engagement lifecycle, to increase response rates and improve brand loyalty.
Optimize your business with consumer behavior signals
Immersive Data Analytics and CRM Automation Platform to engage consumers, improve operational efficiency, optimize spend and increase revenues.
What is Immersive Data Analytics?
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It is the concept of extracting 100s of behavioral signals from multiple consumer interaction touchpoints and business conditions
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These behavioral signals are translated into a simple, easy to understand, consumer valuation numbering system - SPENDSCORE™ (similar to a Credit Score)
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SPENDSCORE™ represents the future value of each consumer and enables advanced segmentation, targeted offers and optimal marketing operations
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Immersive Data Analytics and SPENDSCORE™ are synthesized using advanced data science, machine learning, big data and artificial intelligence
BEAMSTUDIO™
CRM automation software platform to build brand loyalty, enhance customer experience and optimize costs.
Segmentation
Segment consumers using 100s of behavioral signals, personal preferences and demographics
Offer Management
Create personalized offers based on net-worth, sensitivity and affinity, to increase acceptance
Journey Management
Personalize consumer experience throughout their lifecycle based on progression of interactions
Direct Mail
Send monthly direct mail coupon booklets to segments redeemable throughout the month
A/B Experiments
Compare customer segments to determine which performs better for a given conversion goal
Dynamic Pricing
Dynamically price products and services based on aggregate demand sensitivity to cost
Campaign Builder
Build campaigns with predicted response rates, ROI, revenue targets and personalized offers
Event Management
Automate actions based on consumer profile events and performance triggers
Performance Stats
Customizable performance reporting and analytics across all automation activities
Instrumentation
Intutive and easy content creation and ad propagation across multiple channels
Social Connectors
Seamless integration to Social and Search engine platforms for targeted ads
Customer Single View
Single view of customer across multi dimensional data points, activities and behaviors
Inventory Control
Manage supply chain and inventory stock for sales and marketing activities
Demand Forecast
Operations demand forecasting correlated with departmental budgets and prescriptive actions
Fraud Protection
Real-time alerts by monitoring fraud and suspicious activities across enterprise
Key Benefits
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Operational Efficiency
Centralized real-time dashboard for status, activity and actionable insights across multiple operational areas. Gain key performance metrics and predictive insights to optimize staffing, supply chain, equipment and services.
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Revenue & Cost Optimization
Optimizes over-invested marketing spend and balances with under-valued consumers. Orchestrates dynamic pricing, print vs. digital optimization, upsell/cross-sell opportunities and fraud prevention.
Technology
Deploy BEAMSTUDIO and data components within your existing on-premise data center (or) in a public cloud hosted completely within Azure or Amazon AWS (or) in a hybrid private/public cloud model with data on-premise and processing in the cloud.
Start with a right sized environment and scale with your business automatically. BEAMSTUDIO is built on Platform-as-a-Service (PaaS) components and provides for elastic on-demand petabyte type scale whether on the cloud or on-premise.
Data security, single sign-on and identity management integrated with your existing on-premise security framework (Active Directory or any SAML compatible authentication and authorization system) - including for cloud based deployments.
Deploy a single instance across your enterprise or multiple instances in the same infrastructure. BEAMSTUDIO is a multi-tenant application enabling data segregation and localization for enterprises requiring nested hierarchies of operations and management.
Industry Focus
Empowering casino operators with player data modeling, accurate comping, gaming floor optimization, table/slot yield management and game protection
Helping operators improve overall guest satisfaction from the hotel front desk to food & beverage with guest modeling, dynamic pricing and loss prevention
Enabling retailers with end-to-end automation for optimizing marketing spend, improving customer experience and building brand loyalty
Driving top of mind awareness for healthcare operators to identify missed service opportunities, enhance services usage and patient engagement
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