A numerical decision support system, representing the true net-worth and engagement value of the customer to your business
A digital-avatar, weighted by 20+ behavioral Big Data attributes formulated using machine learning and cognitive computing
A valuation metric, analogous to the consumer Credit-Score or Credit-Rating system popular in the financial sector worldwide
A disruptive innovation in market segmentation, compared to traditional methodologies such as "customer lifetime value" (CLV)
BigData Enabled Analytics & Marketing Studio
A comprehensive marketing software platform built for managing core marketing programs, featuring - personalized rewards orchestration, forecasting, content instrumentation, prescriptive analytics, targeted ads and much more - powered by SpendScore
BeamStudio combines multiple Big Data sources with the customer spend information data store of your enterprise and establishes behavioral data models using machine learning
Every real-time customer spend event triggers an action to match the customer with the establised behavioral data models using cognitive computing, and the SpendScore digital-avatar is recalculated.
Customer SpendScore, propensity factors, forecasts and key actionable prescriptive insights are exported to the host system for integration with existing membership rewards loyalty programs
Create, configure and schedule omni-channel targeted marketing campaigns based on consumer SpendScore tiers and channel propensity factors to drive your core marketing plan
BeamStudio has multiple deployment models and hosted in the Microsoft Azure cloud by default. It can also be hosted within a private or hybrid cloud using the Microsoft Azure Stack platform